Ikea case study8/30/2023 ![]() The questionnaires were distributed to 250 respondents who use IKEA products. Likert Scale was used to get the final results from the questionnaire filled out by the respondents. Various factors like social factors, wide products assortment, price and others are investigated to analyze consumer behavior of IKEA’s customers. This study aims to examine the factors that affect consumer behavior in IKEA. They manage to produce their products and services more widespread not only based on price but create a unique shopping experience. ![]() ![]() ![]() IKEA is a multinational home furnishings company founded in 1943 in Sweden that has grown rapidly. Consumer behavior is the study of consumers and the processes they use to choose, apply and dispose of products and services, including consumers’ emotional and behavioral responses. ![]()
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